Low-Emission PMPs allow advertisers to reduce carbon emissions from programmatic campaigns at no additional cost. This is all done thanks to the curation of sites and apps by removing the highest emitting media properties, which can lead to upwards of a 30% carbon-footprint reduction. We’ve partnered up with Scope3 on this initiative and are the first ad exchange to leverage their ClimateShield technology.
A turnkey way to reduce the carbon footprint of digital advertising on all ad formats. Low-Emission PMPs automatically block high-emissions ad inventory and Made-for-Advertising (MFA) sites certified by Jounce. Custom Low-Emission PMPs are built specifically based on your campaign goals and available through all DSPs or Managed Service at no additional cost.
Calculate CO2 emissions to set you on the path to reduce and compensate.
Automatically remove high-emissions and MFA websites using Scope3’s ClimateShield Technology to identify & block high-emission domains.
Compensate via carbon removal projects.
With direct integrations in all major DSPs, buyers can access Sharethrough and benefit from immediately-increased performance and results by simply adding Sharethrough as a supply source — for display, video, and native.
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